Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...

Squier, of course, is Fender’s own budget brand. For many players Squier is the ultimate brand for cheap electric guitars, and yet here is Fender almost taking on itself at its own game.

“It’s really like, ‘Squier goes to 500 bucks in the US ... On paper, few players would argue with a new series of $599 Fender guitars, but the company wanted to get it right, especially ...

We have a wide range of Delivery Options available, depending on the value of your parcel and budget. Select from our 2-3 Day Saver Service or our Next Working Day options at the Checkout. This will ...

A decade in the planning, the store is a ballsy attempt at keeping guitars alive in the culture while also hoping to reinvigorate sales, and according to Fender Asia Pacific president Edward ...

The NAMM show feels like such a whirlwind affair. 1,800,000 square feet of guitar, drum, synth, keyboard, piano, pro audio, ...

He said, “I was just cheeky enough to ask John for one of his spare guitars. I had my eye on a blue Fender Stratocaster that was lying in the studio, but John suggested and gave me the Gretsch as we ...

The building techniques for some of the finest instruments in the world have changed little in the decades or even centuries that've passed since their inception. And while many instrument makers ...

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