A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.

The Australian Open doesn’t have full broadcast rights for all matches. So, its YouTube livestream uses AI to generate Nintendo Wii Tennis cartoon avatars that mimics the action on a 2-minute delay.

Tennis Australia has turned to animation to illustrate its YouTube feed of this year’s Australian Open.

Madison Keys wins her first Grand Slam title at the Australian Open after embracing bravery and overcoming nerves in a tight match against defending champion Aryna Sabalenka.

Texas A&M freshman Theo Papamalamis defeated Harvard’s Danny Milavasky on the top line to give the Aggie men’s tennis team a ...

The ongoing 2025 Australian Open has taken a unique approach to its live broadcasts on the official YouTube channel. Rather ...

The Australian Open doesn’t have full broadcast rights for all matches. So, its YouTube livestream uses AI to generate ...

Subscribe to Sky Sports to watch live, or stream on NOW. You'll need a subscription that includes Sky Sports Tennis.

The No. 2 Texas A&M women’s tennis team claimed its second-straight sweep and 57th-consecutive home win versus South Florida, ...