As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Most people own mobile devices and are familiar and comfortable with texting. But texts have gone beyond personal commun ...

Once a radical movement for labor rights and gender equality, International Women’s Day has been repackaged into a corporate ...

Alanis Morissette has announced her first ever Las Vegas residency at Caesars Palace this fall. The Grammy winner will play ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

ACMA has issued a warning to Foxtel Cable Television after the broadcaster was deemed to have breached rules on gambling ...

Klaviyo has been a leader in email marketing for years, consistently adapting to changes in the digital landscape to remain a top provider. As personalization and automation continue to shape the ...

Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content ...

A sweeping new motion to ban fossil fuel sponsorship in public schools was passed in the ACT’s Legislative Assembly yesterday ...

Newly released messages reveal that two roommates in the home where four college students were murdered were alarmed by a ...

A virtual banner promoting a gambling operator during coverage of an AFL match failed to include an adequate responsible gambling message.