Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

The two terms are often used interchangeably, but they’re two different ways to send text messages and depending on your text message marketing goals, one may be a better fit than the other. At the ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...