Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

Last month, a putative class action Complaint was filed against Dave & Buster’s (“Defendant”) for allegedly failing to observe proper ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

The Boca Raton company provides loyalty marketing to regulated and high-risk industries, including cannabis and sports ...

One of your primary responsibilities as a product manager is to work with the marketing communications (marcom) department to formulate the key messages for marketing programs. The goal is to ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.

We recently published a blog about a slew of class action complaints alleging that marketing text messages cannot be sent ...

In B2B marketing, mastery of effective communication ... armed with a wealth of expertise yet tasked with distilling complex concepts into messages that resonate with a wider audience.