Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory. Here is ...

When Canadians tune into the Super Bowl on Sunday, there will be plenty of action on and off the field that marketers will ...

You’ve crafted the perfect email with a compelling subject line, engaging content, and a clear call-to-action. You hit send, ...

Sinch (Sinch AB (publ)) – (XSTO: SINCH), which is pioneering the way the world communicates through its digital Customer Communications Cloud, today announced transformative updates to Sinch Mailjet, ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

SMS campaigns in the Americas also delivered remarkable click-through-rates (CTR of 12%), over five times that of email at 2.3%. This reflects the region's reputation for championing a mobile-first ...

Experienced email marketers know that a good email marketing program has an active mailable list size that’s growing and contributes positively to their business’s success metrics, with good ...

A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. The post Despite ...

At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...