Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

In an Instagram Reel posted on March 24, the 33-year-old mom of two looked back on the viral moment as she discussed everything she's "about makeup and myself." The video started with her writing ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

I love a natural, glowy makeup look, and after years of tweaking my routine, I've got it down to a science. There are a few products I always find myself coming back to, and Amazon's 2025 Big ...

Ahead, find our edit of the best fall 2025 makeup trends. The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the ...

Jamie Genevieve, who created her vegan and cruelty free make-up brand VIEVE in 2020, came joint 25th on the list after ...

Read more here. In the summer, keeping makeup in place seems nearly impossible. We’ve all been there on sweaty days and nights: a clean winged-eyeliner look smudges into an unintentional smoky ...

Hair up or hair down? How should I wear my makeup? It’s best to face each of these questions one at a time. The great thing is that when it comes to prom makeup, you can create the perfect look ...

This year’s Oscar nominees for makeup and hairstyling, for movies such as “The Substance,” “Wicked” and “A Different Man,” showcased prosthetics and special effects. By Kellina Moore ...