Notably, four key intellectual properties (IPs) exceeded 1 billion RMB in revenue for the first time in the company’s history. The plush toys category saw explosive growth, generating revenue of 2.83 ...

This set brings Hobbiton to life with 2,017 pieces, nine minifigures, and interactive elements, including Bilbo’s vanishing act and dragon fireworks, capturing the magic of Middle-earth in stunning ...