CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

So think of the best sunglasses brands as the rare kind-vibed realtor that actually helps you ID the apartment of your dreams—except in this case, the real estate is your face, and the swanky ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Not only are these ranked by capacity and performance, but we also dropped brands to the bottom that were legitimate fire hazards. In all, we recommend shopping for batteries on the bottom half of ...

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

Meghan Markle is launching her new lifestyle brand, As Ever, in the spring of 2025. The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024. In partnership with ...

Meghan Markle is ready as ever to launch her new lifestyle brand. The Duchess of Sussex, 43, revealed her first line of As Ever products on Tuesday, the same day that “With Love, Meghan ...

Some brands deliver on image quality or integrated features (in the realm of smart TV settings, for instance) better than others. With so many choices out there and every TV in the showroom ...

Postmedia may earn an affiliate commission from purchases made through links on this page. Canada is a treasure trove of incredible brands, often hidden in plain sight. From innovative skincare ...