How Did the Super Bowl’s ‘I'm Going to Disney World’ Slogan Originate?
The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he ...
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Disney’s Iconic Super Bowl Ad: ‘You’ve Just Won The Super Bowl, What Are You Going To Do Next?’
Megan duBois is a reporter who covers The Walt Disney Company ... Eisner’s wife then mentioned, “You know, that’s a good slogan.” According to a Spokane Chronicle article published ...