Eyeliner, a forever-beauty staple that accentuates and defines the eyes, has us set in all its needs and styles- from ...

There's nothing better than throwing on an easy-to-use sheet mask at the end of a long day. Medicube, a next-generation ...

Doechii's Maison Margiela look at the 2025 GLAAD Awards has been taking over headlines, but her glam deserves just as much ...

Shoppers rave about these waterproof, sweatproof eyeshadow sticks that last through rain, sweat, and more. Easy to use, ...

Amazon’s Big Spring sale has arrived, and the skin-care deals are particularly strong. You can stock your routine with ...

Though the only Euphoria and Coachella crossover we’ve ever gotten was Zendaya’s surprise performance at Labrinth’s 2023 set, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

I remember the first time I learned about the impact of eye make-up. I was around 11, and had just discovered mascara. That ...

Understanding Permanent Makeup Permanent makeup, also known as cosmetic tattooing or micropigmentation, is a beauty-enhancing technique that inv ...

“Permanently dyeing the brows is a commitment that’s hard to get out of,” says celebrity makeup artist Renée Loiz. The ...

Starring in the “Make Them Look” campaign, Watkins is the first female college athlete ambassador.

Pencils, pots, flicks, and firm lines — the best eyeliners genuinely have their own lingo and the very act can feel daunting ...