Droopy eyelids are a common beauty concern for many women. While it's a natural and genetic condition, there are makeup ...

Big brain energy is saving money on all the stuff you'll eventually need to buy anyway, like batteries, skincare, and so much ...

Kajal is a classic beauty staple for bolder, more expressive eyes. With many options—from the moisturizing, smudge-proof ...

There's nothing better than throwing on an easy-to-use sheet mask at the end of a long day. Medicube, a next-generation ...

With spring weather moving in, deals are heating up all across the internet. In addition to Amazon’s Big Spring Sale, ...

Starring in the “Make Them Look” campaign, Watkins is the first female college athlete ambassador. Dreamland events will take place in London and feature the new Soft Pinch Matte Bouncy Blush. Gen X ...

Shoppers rave about these waterproof, sweatproof eyeshadow sticks that last through rain, sweat, and more. Easy to use, ...

Amazon’s Big Spring sale has arrived, and the skin-care deals are particularly strong. You can stock your routine with ...

Peggy Kenworthy Get it from Amazon for $9.99+ (also available in a two-pack). Reviewers with thin, thick, and curly hair ...

Though the only Euphoria and Coachella crossover we’ve ever gotten was Zendaya’s surprise performance at Labrinth’s 2023 set, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

I remember the first time I learned about the impact of eye make-up. I was around 11, and had just discovered mascara. That ...