By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

With 1.5 billion social media users across the globe, it’s a market that must be taken advantage of by businesses online or those yet to move to a digital platform. What are significant digital ...

As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms ...