Even with the wealth of distribution channels available today, email remains a cornerstone of digital marketing strategies. Whether you're deploying direct promotional campaigns, distributing ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

With regard to digital marketing, I recommend focusing on the channels where they own the direct customer ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...