Revenue is an important measure. But revenue is a symptom of what's happening in your ... With a hierarchy of measures, we can see why revenue is not a good KPI. Revenue is an aggregate measure.

Key Performance Indicators (KPIs) are at the heart of every successful public health program. They serve as benchmarks that help projects measure progress, assess impact, and drive strategic ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability ... increasing your PPC budget blindly can be risky. Why? Because LTV:CAC doesn’t account for the payback ...