After learning about fast fashion and its impact on the environment, reformed shopaholic Lee So-yeon hasn’t bought clothes in 6 years.

The first brick-and-mortar location of nyche, a women’s clothing boutique offering “New York City-inspired fashions at affordable prices,” is expected to open in early March at 140 Northampton St.

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...