The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative. Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.

The company is initially launching apps on Android, iOS, and the web with dreams of someday creating an e-reader of its own.

Indie bookstore backer Bookshop.org launched an e-book platform on Tuesday, making it easier for readers to buy e-books without padding Jeff Bezos'

Bookshop.org launched a new platform that allows independent bookstores to sell e-books to readers. Here's a look inside.

Bookshop.org's CEO Andy Hunter explains what it took to get the ebook platform off the ground, and why they just need to convert 1% of Kindle users.

"Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally.

When we first reported on Bookshop, the online retailer was adamant about dismantling Amazon’s stranglehold on the book market and, in turn, directing money from digital sales to independent bookstores.

Indie bookstores miss out on millions of e-book sales to big companies like Amazon. Bookshop.org's new platform could help them turn a new page.

According to recent data from research firm IBISWorld, Amazon controls over 80 percent of all online (e)book sales. The retail giant also owns the highly popular

Bookshop.org, an online retailer that financially supports brick and mortar stores, began selling ebooks today, with all profits going to indie book stores.