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2 天
环球品牌授权:在变化中寻找不变的力量
“变化”是Kevin访谈中频繁提及的词汇,无论是环球内部还是整个品牌管理与授权行业,都在经历着前所未有的变革。新品牌形象的涌现、社交媒体的迭代,让环球这个跨国内容品牌巨头在中国市场面临着新的挑战与机遇。在保持竞争力的同时,环球坚守着对故事力量的信念, ...
2 天
对话环球:品牌授权合作的变与不变
对谈中,提到最多的一个词是“变化”,环球的变化,品牌管理和授权行业的变化。
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