Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Big media reviews have become today's Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, ...

WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account.

Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase ...

WPP (WPP) is in discussions to sell Spafax, a provider of in-flight entertainment whose clients include leading airlines, Sky News’ Mark Kleinman reports. The advertising giant is working with bankers ...

Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in ...

Japan's Dentsu was at least one firm that has applied for the scheme, one of the people said. Dentsu declined to comment ...