Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Big media reviews have become today's Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, ...

WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

WPP (WPP) is in discussions to sell Spafax, a provider of in-flight entertainment whose clients include leading airlines, Sky News’ Mark Kleinman reports. The advertising giant is working with bankers ...

Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in ...

In this article we explore how corporate cartels manipulate markets through price-fixing and collusion, the impact on ...

Almost half of people surveyed across the European Union are in favour of banning fossil fuel advertising — nearly twice as ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...