In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as firms like Hulu and Unilever cautiously returned to the platform. American ...

Musk and X chief executive Linda Yaccarino have set a goal that aims to boost advertising revenues back to 2022 levels, ...

As per industry sources, Madison World might consider various partnership types, including minority stake investments from ...

Dan Hagen is promoted to a group-wide role as Global Chief Data and Technology Officer. Hagen is succeeded by Jamie Seltzer ...

Chris Hunton is among a string of senior executives leaving the holding company. Here’s what he plans to do next.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

Goldman Sachs resumed coverage of WPP (WPP) with a Neutral rating and 730 GBp price target The company has been taking meaningful steps ...

The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...