Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, ...

The booming growth in connected TV (CTV) has provided buyers with streamlined and easy access to premium content while also introducing new challenges, primarily around taxonomy fragmentation. In CTV, ...

E-commerce isn’t just growing — it’s booming. Each year, more consumers shift their shopping habits online, and all signs point to continued momentum well into 2028. Digital shelves are expanding, ...

The world of small business is always evolving, but in 2025, the latest wave of new entrepreneurs is navigating a particularly tough landscape with a mix of optimism and resilience. The latest report ...

With access to more choices, platforms and content, today’s consumer is smarter than ever before. At the same time, inflation has placed pressure on their spending habits, making them more discerning ...

We’re continuing to see bold claims about “new tech solutions” that promise to resolve the so-called challenges of “legacy verification,” with some even predicting the end of established players in ...

Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in ...

Entrenched habits are hard to break, and a lot of media buyers are in the habit of buying digital media using a site list. There have historically been good reasons to consider site lists on the ...

Exciting News: Future is Female Judges Revealed! Say hello to the #AWEurope25 Future is Female Awards judges. These brilliant women are leaders within the Advertising Week community — Founders, CEOs, ...

Food blogger Yumna Jawad has recently spoken out about the importance of investing in a diversified content strategy that protects her business against major changes on any one social media platform.

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...