Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive.

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to ...

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities and ...

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big TYech in general and marketing in particular. You can watch an excerpt ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...

Steve Bevilacqua is a Marketing and Creative Technologies expert with more than 23 years’ history directing digital improvement projects and programs for global Fortune 500 organizations, including ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied ...

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently. it’s revolved ...