Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...