Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

“We shared that when we feel advertising is big enough, we’ll break it out,” responded CEO David Baszucki. Roblox has ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Media agency Elevate is using AI to find what makes fans tick, with a solution for targeting specific sports and ...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...