ADT’s Chief Marketing and Communications Officer DeLu Jackson talks next generation customers, demographic shifts, CTV's ...

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those ...

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be ...

The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative ...

Gartner, Inc. has recently unveiled its list of Genius brands within the annual Gartner Digital IQ Index for 2023-2024, showcasing the best-in-class brands across 12 diverse industries. This index, ...

In a deal with the Chicago Cubs, a year-round restaurant at Wrigley Field in Chicago will open under the name Captain Morgan Club ...

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.