The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a ...

That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense positive emotions of any ...

Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for months. And I feel lucky to have been part of it for 19 years. This year, I ...

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.