Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent ...

Marketers today are facing an increasingly diverse set of challenges. On the one hand, they are pushing out messages at a breakneck pace through a continually increasing number of digital channels. At ...

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Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Marketing Content - Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

Event Marketing - Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent ...

At B2B events, unique experiences are essential to engaging attendees. But how can you quickly create personal experiences at ...