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Marketing Week
2 小时
Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
Marketing Week
3 小时
HMV restructures amid departure of marketing director
The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...
Marketing Week
4 小时
Brand trust, ad spend, efficacy of free trials: 5 interesting stats to start your week
British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...
Marketing Week
3 小时
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Marketing Week
5 小时
X adds more brands to lawsuit over alleged ‘illegal boycott’
Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...
Marketing Week
12 小时
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Marketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed. Register to enjoy ...
Marketing Week
12 小时
When it comes to data, do yourself a favour – play chess, not whack-a-mole
Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger ...
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