The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...