But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to ...

A lopsided score, forgettable commercials and boring halftime show didn't stand in the way of the Super Bowl's ability to ...

Among special promos, Peter Piper Pizza brought back its heart-shaped pizza fundraising deal for the second year.

The Shipyard's former Chief Creative Officer, David Sonderman, has been appointed managing partner at The Shipyard Collective ...

BrightEdge has kept pace with identifying trends on how Google AI Overviews (AIO) taps YouTube and serves up content in its ...

Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social ...

Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social ...

Sales of MilkFresh, which tracks the temperature, and thus the safety, of pumped breast milk, are split 50/50 between online ...

The Super Bowl remains one of the rare events that unites millions, and its commercials offer a unique opportunity to create ...

Elements of the 1980s-era Firebird tracksuit come back reimagined with leather and cashmere. A new jewelry collection, with ...

The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform.