当今的媒体环境错综复杂。美国人继续在媒体上花费大量时间，2024 年第一季度，每周在所有设备上花费 70 小时（或每天 10 小时）。但是，随着受众将时间分散到线性电视、CTV、广播、智能手机、平板电脑和电脑上，广告商和媒体公司在再次进入 2025 年计划季时 ...

媒体越来越模糊。您的营销组合优化了吗？ 2025 年，随着观众在数字设备上使用时间的增长，数字渠道正在占据中心位置。然而，这种增长并非以电视为代价。电视仍然是一股强大的力量，尤其是当观众对电视的定义扩展到数字格式，以及 CTV 越来越程序化的时候。

2020 年是改变生活的一年。COVID-19 大流行、政治和种族不公正造成了影响每个美国人的时刻。对于非裔美国人来说，清算已经超越了任何一个时刻，成为生死攸关的问题。 事实上，"黑人生命至上 "运动已经影响到美国生活的方方面面。黑人群体的力量从未像现在 ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...