I remember the day I realized the world was getting weird — so strange and unpredictable that conventional approaches to market forecasting would not work. It was an otherwise ordinary day in May 1985 ...

A land of political and economic extremes, Latin America has long been among the world’s most challenging regions in which to do business. But corporations, some headquartered within the region and ...

You wouldn’t expect to be able to predict the overall strategic direction of most companies by studying their executive training facilities. But ever since the 1950s, General Electric Company has ...

A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car’s ...

During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities — and companies to respond with low prices and plain products and services So why is ...

A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Almost everyone feels the temptation to answer “10 cents” because the sum $1.10 so neatly ...

Over the last few years, companies in a wide variety of industries have created increasingly senior executive positions in supply chain management. Lucent Technologies Inc., the ChevronTexaco ...

CEOs report early productivity gains from generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed. Can the tech live up to the hype? Svenja ...

Strategy+business is an offering of PricewaterhouseCoopers Advisory Product Sales LLC and PricewaterhouseCoopers LLP (together, “PwC”), members of the ...

When John Reed, longtime chairman of Citicorp, accepted the Academy of Management’s Distinguished Executive of the Year award in 1999, he ended his acceptance speech by challenging his audience of ...

Chrysanthos Dellarocas ([email protected]), “The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback Mechanisms,” MIT Sloan School of Management Working Paper Number 4296-03. Click ...

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