Patience is truly a virtue, and Under Armour's pursuit of Stephen Curry perfectly embodies this. The American sportswear company signed a young Curry in 2013, but the war of persistence began ...

Under Armour and the NFL signed a long-term partnership to make the Baltimore-based brand an official footwear and glove ...

Warriors star Stephen Curry has accepted a role with his alma mater Davidson College as an assistant general manager for the ...

In a campaign for Curry Brand, Dave Chappelle narrates a video celebrating Stephen Curry’s 4,000 career 3-pointers and the ...

Stephen Curry has taken on the unusual role of assistant general manager for Davidson Basketball while still an active NBA player. He will provide gui ...

This development comes as he embarks on a new chapter at his alma mater, Davidson College, where he is set to influence the program's future from both the court and the boardroom. Curry's journey from ...

Cam Newton isn’t holding back. The former NFL MVP believes Under Armour dropped the ball on a golden marketing opportunity during his prime years.

Steph Curry is a four-time NBA champion, Under Armour's lead athlete, and the assistant general manager for his alma mater.

Steph Curry, former Lakers rookie Quincy Olivari and Davion Mitchell who has a $20,951,517 contract with the Sacramento Kings ...

In recent years, the brand has focused its sponsorships on several major properties, including Stephen Curry, Dwayne “The Rock” Johnson and Notre Dame. In 2020, Under Armour fended off rivals ...

Discover how Stephen Curry and former First Lady Michelle Obama have come together to create a revolutionary sports drink.