Inc Arabia on MSN10d
Uber’s High-Performing UX/UI: A/B Testing Insights
Instead of relying on gut feelings or assumptions, it’s about using real data to refine and optimize. It’s the key to making ...
Tech Xplore on MSN16d
A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don't fully know how it works
Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from ...
Harvard Business School5y
Avoid the Pitfalls of A/B Testing
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.