In an industry dominated by chemical-laden hair care products, Soulflower has emerged as a disruptor & category creator of ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing fragrance ...

Discover this month's new beauty launches from Sunday Riley, Color Wow, Maybelline, Laneige, Drybar, and more of your ...

Is it time to break up with breakage and sever ties with your struggling split ends? There’s nothing quite as horrifying as ...

Our guide to shopping for shampoo based on your hair type and hair goals, plus the best shampoos tried and tested by the GHI.

I’ve set out on a mission for bigger, bouncier hair and have tested a dozen curling irons to find the best ones that hold a ...

Walmart's Super Savings Week (March 24), and Amazon's Big Spring Sale (March 25) are still a few days away, you can take ...

“I just always want my eyes to shine the brightest, so I like using eye drops and applying a light eyeliner along the lower ...

Sale 2025 kicks off next week, but we’ve already found the 50 best early deals, plus all the details you need to know. Snag ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Steel and aluminum are ubiquitous in Americans’ lives. A stainless steel refrigerator holds aluminum soda cans.

Sculpted skin, tucked hair, and subtle smoky eyes are just a few of the DIY-friendly beauty themes designers sent down the ...