Logo design is not an exception; augmented reality (AR) is altering brand interaction with consumers. In an environment when attracting attention is more difficult than it has ever been, companies ...

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Last week, Mark Gurman reported that Apple had canceled development of its AR glasses project following some unimpressive demos for executives. With Vision Pro struggling to build its own sales ...

These optical systems address key challenges in the field, such as the vergence-accommodation conflict (VAC) and the trade-offs between field of view and eye-box size. 2 The AR/VR market has ...

Rebecca Hessel Cohen created a universe overflowing with pink ribbons and ruffles. It would be easy to dismiss, if so many ...

Ordering online can be a quick way to get a product you need, but depending on the provider's shipping policies, it isn't always eco-friendly. One business owner was annoyed when they received the ...

Augmented Reality (AR) and Mixed Reality (MR) technologies are rapidly evolving, bringing exciting possibilities for both old and new users. While Virtual Reality (VR) headsets immerse you in ...

Apple canceled its Mac-dependent AR glasses project, creating space for Google in the AR space. Google is rumored to be working on standalone AR glasses, potentially defining the market on its terms.

Which one should you go with? Well, that depends on which reality sounds most enticing to you. Arguably, AR is the most practical of them all. The gist of it is that it can place virtual elements over ...

He joined The Verge in 2019 after nearly two years at Techmeme. Samsung and Google are partnering up to build AR glasses, Samsung’s TM Roh told Bloomberg. But there aren’t many other specifics ...