Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards. From 1 st August ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking off during the 2025/26 season. Becoming the club’s latest kit ...

Adidas has described its new kit supply deal with Liverpool FC as "the worst kept secret in football" -- almost a year after SportBusiness exclusively broke news of the agreement.

Adidas is best known for its stylish and comfortable sneakers, which are still a closet staple. They aren't cheap, though, which is why it helps to have a good Adidas promo code to use at checkout ...

To celebrate 125 years of DFB, adidas Originals have unveiled a special anniversary kit paying homage to Germany’s rich football history. The retro-inspired kit also arrives alongside a lifestyle ...

Liverpool have confirmed they will switch kit manufacturers in August as the Reds team up with German giants adidas again. Liverpool are ending their five-year partnership with Nike, who replaced ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

After cutting ties with Kanye West following the rapper’s abhorrent antisemitic comments in October 2022, Adidas has finally offloaded the last of its Yeezy stock. “There is not one Yeezy shoe ...

Adidas ready for a new era with Liverpool Bjorn Gulden, chief executive officer of Adidas, shared his excitement about rekindling the partnership with Liverpool. He described the club as one of the ...