Successful brands, especially those on the rise in their early stages, almost always have a silent partner. His name is ...

A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

The tenders, awarded by the Municipal Corporation of Delhi (MCD), cover high-visibility locations in the capital, including ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

A popular TV host admitted trying to conceal a sexual assault complaint. This time, the reaction was swift and harsh, and ...

British multinational communications, advertising and public relations firm WPP has considered moving the company’s current ...

Just three days after it was uncovered, the fate of one of the game's most prized baseball cards has been determined.

It’s typical for new administrations to put their own stamp on official government websites and communications, but the early ...

Diabetes and weight management drugs dominated game-day NFL advertising during the regular season, with TV outcomes company ...

The Republican has promised strong growth, high tariffs, income tax cuts and booming oilfields. But despite the solid job ...

Transit staff says CEO Goran Sparrman left the choice of contractors to the agency's professional procurement staff, to avoid ...