Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

The bill is intended to benefit small businesses and stimulate local outlets that are struggling across the state.

A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

Authors are using DIY methods to moonlight as media sellers as ads begin to infiltrate their newsletters.

I’ve lived in the trenches of advertising, spanning roles in agencies and publishers across the UK and Australia, running ...

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

Indiana is now surrounded on all sides by marijuana-friendly states, and the billboards make it obvious. Some lawmakers want ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...