Fast Fashion, Faster Music: Is music more disposable than ever?
We spoke to the LCCM and Armada Music to discuss how TikTok is influencing the music industry. Is virality impacting artist's ...
Music Business Worldwide11 天
Andrew Klippel on Ourness, Royel Otis, and the ‘golden age’ of the music business
If your map of Australia’s independent music scene doesn’t have a large pin marking Bondi Beach, Andrew Klippel would like a ...
Ad Age27 天
How brands are harnessing country music’s popularity
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...
Ars Technica5 天
Napster to become a music-marketing metaverse firm after being sold for $207M
and marketing company focused on 3D and AI-powered experiences, has entered an agreement to acquired Napster. That means that the brand originally launched in 1999 as a peer-to-peer (P2P) music ...
Marketing14 天
How In-Store Music Affects the Retail Experience [Infographic]
according to recent research from Cloud Cover Music. The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the average age was 37). More than ...
The Punch on MSN20 小时
Gospel music gave me strength during hard times – Adeoluwa Boluwajaiye
A gospel artiste based in the United Kingdom, Adeoluwa Boluwajaiye, tells FAITH AJAYI about his journey into music and his forthcoming albumTell us about your background and how it influenced your ...
The age of streaming inequality
Streaming apps like Netflix, Spotify, and YouTube are adding more tiers, pushing people to upgrade, and increasingly focusing ...
Berklee College of Music11 天
Music Marketing: 5 Proven Strategies to Engage and Grow Your Fanbase
Read on for our top tips to market your music and elevate your career. “You can do whatever you want in your basement for as long as you want, but the minute you've decided to enter the world of ...
LinkedIn3 天
You're tasked with digital marketing. How do you customize content for diverse age groups ...
Understanding your audience is crucial when diving into the realm of digital marketing. Customizing content for different age groups is not just about changing the language or references ...
Ad Age5 天
How UGC creators are transforming influencer marketing
By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...
RNS on MSN27 天
From the 1970s to Spotify: New Age music is experiencing a revival among Gen Z
(RNS) — Imagine you are walking into a spa, and you are likely to hear an immersive soundscape of soft harmonies, resonant ...
brandequity.economictimes.indiatimes19 天
Micro-Influencers: The unsung heroes driving authenticity in the age of digital marketing
In doing so, they exemplify the future of digital marketing in a world increasingly ... The era of big numbers is fading, and the age of meaningful engagement has arrived. If brands are serious ...