The government proposes to abolish the 6% equalisation levy on online services, including advertising, as part of amendments to the Finance Bill 2025.

India is set to abandon its 6% digital ad tax on online advertisements from April 1, in response to U.S. President Donald ...

said Kapil Sharma, director, Amazon Ads India. Small and medium-sized brands can often be intimidated by the cost of TV advertising, and don’t have the understanding of how to measure the value ...

India plans to scrap its 6% digital ad tax affecting US tech giants like Google, Meta, and Amazon, aiming to ease US concerns and advance a trade pact.

Through WWE content, Netflix is looking to expand its base in India, a market that is becoming increasingly important for its ...

Raids on warehouses operated by both firms, conducted on Wednesday by the Bureau of Indian Standards in the Tiruvallur ...

The move follows the earlier removal of a 2% digital services tax on e-commerce transactions last year, which had strained ...

India plans to scrap a contentious tax of 6% on digital advertisements that primarily affected US tech giants such as Alphabet's Google, Meta and Amazon, aiming to ease US concerns and advance a ...

Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player ...

Amazon has become one of the biggest advertising businesses thanks to merchants promoting their wares in search ads on Amazon’s e-commerce site. Now Amazon has set its sights on becoming the conduit ...

India will end its 6 percent digital advertising tax from April 1. This move aims to ease tensions with the United States and avoid possible retaliato ...