Amazon 推出名为 "Interests" 的生成式 AI 功能，通过理解用户的兴趣爱好和偏好，为用户推荐个性化商品。该功能可以通过自然语言交互，根据用户的预算限制提供定制化推荐，目前已在美国市场小范围测试，未来几个月将逐步扩大使用范围。

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