Tapping a “See More” button on product search results gives more listings from that brand. If Amazon doesn’t sell the item, it will notify users and redirect them to the brand's website.

The new experience — currently being beta tested with a select group of U.S. users and brands — will showcase a selection of products in search results, including items not sold in the Amazon store.

If the brand has Buy with Prime-enabled products, Prime members can obtain fast, free delivery, streamlined returns, and 24/7 customer support for items ... when they search in the Amazon Shopping ...