Amazon’s smart speakers have been called Echo since the first one launched in 2014. Every subsequent smart speaker and display the company has sold has been branded Echo, with Alexa as the name of the onboard voice assistant. We’re running an experiment to better understand product discovery, but that doesn’t mean anything is going to change.”

An opt-in Alexa feature called "Do Not Send Voice Records" stops requests from being sent to the company. It will soon be removed.

Amazon Echo devices changed its privacy settings today, but our consumer research shows home assistant users are concerned with privacy risks and extra fees for AI upgrades.