The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

But leaving X can have negative consequences for organisations and their relationships with customers. "When users leave, the ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

We recently published a list of 11 Best Consumer Electronics Stocks to Invest in Now. In this article, we are going to take a ...

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features.

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Netflix’s Black Doves was most enjoyed show over Q4, followed by The Day of the Jackal according to data and analytics ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

"Apple’s coziness with musicians, which it facilitates in part by paying a higher royalty rate per stream than Spotify, has ...

The website you are visiting is protected and accelerated by Incapsula. Your computer may have been infected by malware and ...

Apple is continuing to promote the Beats Pill speaker, today sharing a new Valentine's Day-themed short ad that uses the cute ...

That’s the question Tilmann Wröbel, founder of the denim consultancy Monsieur-T, posed at Bluezone in Munich last week. Under ...