But, as the mood around tech has soured, one brand has thus far dodged ... that insulates companies like Apple is "the combination of intentionality and consistency," according to Sucher.

Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Though Coca-Cola retained its No. 1 position from the 2011 ...

The M4 MacBook Air replaces space gray with sky blue. Apple first introduced space gray as a product color in 2013 with the iPhone 5s, replacing the slate iPhone 5. Space gray later came to the ...

Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for ...