Chinese company DeepSeek says that its artificial intelligence LLM cost less than $6 million to develop.

It does this through its network of Apple Genius Bars, located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians ...

Apple TV is set to launch a "genius" new initiative this weekend, with customers lauding the announcement. The streaming platform, which offers a range of original content, will be free to stream ...

MacBook Pros are on display inside the new Apple Miami Worldcenter store during a media preview on Wednesday, Jan. 22, 2025, ...

Leander Kahney, who has previously published books about Steve Jobs and Jony Ive, takes on the ascent of Apple’s current CEO in a new book titled Tim Cook: The Genius Who Took Apple to the Next Level.

The company's new AI features for the iPhone actually work On Monday, as part of its Worldwide Developers Conference, Apple unveiled software features for its various products, including the ...

The Genius Bar is for tech support only. If you want to learn how to use your products, Apple has other in-store options.

Apple today shared photos of its upcoming store at MixC Hefei in China. The store features a combined Genius Bar and Apple Pickup station, so customers can receive support and collect their online ...