Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Apple Search Ads (ASA) is an acquisition channel in Apple’s App Store that drives high Tap Through Rates (TTR) and app installs. Calculating an Apple Search Ads cost can vary depending on the app ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads ...

OS stealers are becoming an increasingly common type of malware on the Mac, according to the 2025 State of Malware report ...

Apple’s Services segment achieved a record in revenue in Q1'25. Read why Google and Meta Platforms are better picks for ...

Apple has no plans to compete with Google in the search engine market, according to the company's services chief Eddy Cue. In ...

Rating what Super Bowl ads have been the greatest in history is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes ...

The penalty phase of the government's antitrust case against Google is set to begin soon, and Apple stands to lose billions ...

The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust ...

The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers. SAN FRANCISCO--(BUSINESS WIRE)--MobileAction announced ...

While you're making your way through the Valentine’s Day updates in the various games on Apple Arcade, the tech giant has ...