After missteps with Apple Intelligence, a new plan is starting to take shape and it's all about visuals—not chatbots.

These changes in leadership suggest that a much deeper transformation must take place within the company, with the goal of ...

The new report from Bloomberg claims that Apple hopes to get its AI-backed Siri efforts back on track after months of delays.

The Bloomberg report states that Apple is planning to completely change the look of iOS 19, iPadOS 19, macOS 16 with ...

The delay significantly impacts Apple's broader AI strategy, Apple Intelligence ... still has to cover to meet their goal. Apple is not planning immediate executive changes over the AI crisis.

Apple CEO Tim Cook said he was "bullish on the future of American innovation" as he announced the new hires.

Apple's announcement of a US$500 billion investment in the US over the next four years could reshape its manufacturing landscape, yet raises questions about its implications. With funds aimed at ...

Apple ’s fresh focus on the Indian market reflects India’s growing importance as a consumer and manufacturing base. A combination of India’s potential as a growing technology market and a 1. ...

Why it matters: We believe Apple’s spending plan is a direct strategy to earn an exemption from tariffs on imports from China. Close to 70% of iPhones are manufactured in China, meaning tariffs ...